GSTQ

Apparel startup GSTQ needed a consistent voice and aesthetic. The Move in Your Direction tagline, manifesto, and brand platform brought the founder’s personal growth message to the forefront and gave the products meaning beyond just getting dressed.  

MOVE IN YOUR DIRECTION

There’s no place to arrive. Only places you’ll have been. There’s no success to achieve. Only times you’ll have succeeded. There’s no failure that can stop you, except the failure to keep moving. So move against the voice that says you’re going the wrong way—you know where you’re headed. And trust yourself when you look around and feel lost. You know what you’re looking for. Make movement your goal. Because movement creates the moment. And the moment gives life to living. So move boldly, purposefully, hopefully. Move knowing that forward isn’t the only worthwhile way to go. Because every move you make presents you with infinite lives to live. And each one moves you toward the lives you imagine—when you move in your direction.