“Go West” Brand Manifesto

Like a storm, modern life is grounding ascendant spirits everywhere. For under a high pressure system of adventure-killing expectations, these ambitious souls are unable to fly. So we work to part life’s grey clouds in order to encourage all who would to Go West.

To Go West is to display a pioneer’s courage. It’s to follow life into dark woods without retreat, though you’ve heard unseen howls. To Go West is to manifest your own destiny, to have the confidence to go where you’re drawn, and to keep the curiosity that carries you forward.

So don’t fear change. Chase it. And do not hope—make life happen. Because from Santa Barbara County’s sun-kissed coast Ascendant Spirits illuminates the westward path that leads to what lives may be lived once one leaves the familiar, reaches out toward risk, and ascends to the West they’ve always wanted.